Interesting or inspiring articles (perhaps a bit of both) …
Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design as well as conscious capitalism and the socially conscious movement.
There is a lot of discussion these days about positive corporate culture–whether we’re talking about purpose-driven organizations or for-profit business. Many people are asking why, after so many years, have we not been able to move the needle on improving employee engagement levels. This article focuses on how positive change must start at the top–with leadership.
CORPORATE CULTURE MATTERS A LOT, SAYS NEW STUDY VIA FORBES.COM
Here’s another article on culture with a different view. The article is based on a report which found that a positive and authentic corporate culture can be helpful in building collaborative business relationships. I see how this can apply in the B2B space; although many today are calling all business “H2H” (human to human). As the author, Christoph Becker puts it “In a world where executives want to do business with companies that truly live by their values, it’s clear that companies need to do a better job of wearing their hearts on their sleeves …”
CORPORATE CULTURE HAS BECOME THE MOST POWERFUL FORCE IN FORGING PARTNERSHIPS VIA ADWEEK.COM
I was in Toronto last week for the Association of Fundraising Professionals–Congress 2015 conference (Toronto chapter). Amongst a great lineup of speakers, workshops and keynotes (Dan Pallotta spoke on innovation and creativity), there were some key learnings I came away from the conference with (check for new articles soon). If you’re not familiar with this organization, here’s a link to the association’s international website.
