Interesting or inspiring articles (perhaps a bit of both) …
Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design as well as conscious capitalism and the socially conscious movement.
We’re big fans of reading–for both pleasure and professional development–so this Top 12 list caught our attention. After reading this article, which books did you add to your reading list? We’ve lengthened our list by a few entries.
12 BOOKS THAT EVERY LEADER SHOULD READ: UPDATED FOR 2015 VIA LINKEDIN
Corporate blogging is an effective marketing tactic if managed properly. There are lots of factors to consider–besides the actual writing of posts–and this article does a great job of summarizing what it takes to have a corporate blog that generates business.
THE SIX BIGGEST MISTAKES IN CORPORATE BLOGGING VIA MARKETING LAND
New year, new metrics, new roles as well as an increasing focus on customer interactions… These are some of the topics covered in this projection of what is in store for communicators and our roles in 2016.
NEW YEAR, NEW ROLES: WHAT TO LOOK FOR IN 2016 VIA COMMUNICATION WORLD
The photo is from our personal archive and is of a few of the books we’ve read lately.
