Interesting or inspiring articles (perhaps a bit of both) …
Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design for positive change as well as conscious capitalism and the socially conscious movement.
Content marketing
The more we read about content marketing, the more we sense that communicators haven’t quite figured out the magic formula for success. (We’d like to believe it’s because there is no silver bullet. Instead, success can be based on a clear, focused and disciplined approach to communications). Here’s a great synopsis – including a recipe of tactics – for developing a content marketing program for the first time or re-calibrating an existing plan. Will you crawl, walk or run?
4 questions you need to answer before you create a content plan via contently.com
Communication
If you’re working in marketing or communication, you’ve probably heard that “content is king.” Here’s a wonderful and inspiring TED Talk which supports the idea that in today’s society, “CONTEXT is king” because of the way our western society has evolved with digital tools and the increasing need we all have for human connection and context. We highly recommend watching this video; you won’t be disappointed.
content is not king: Kahlil Ashanti via youtube.com and from tedxSFu
Marketing
This article may seem to include obvious observations, but sometimes reminders are a good thing. Before you jump on the next social media bandwagon, you should read this article. It’s a quick read and contains some valuable advice.
why you need a business strategy not a social strategy via convinceandconvert.com
Writing
Google and other search engines continually change the algorithm which filters content and websites. Creating quality content really should be a top priority, but how is ‘quality’ defined. There are a number of factors to consider and this article does a great job of explaining some of the main considerations.
the 12 essential elements of high-quality content via forbes.com
Be careful of what communication craze you jump into; you may not like the result. We liked this image to illustrate the benefits of careful business planning. The photo is from Unsplash.com.
