Positive Comms +Plus for the Week of 5 December 2016

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Interesting or inspiring articles (perhaps a bit of both) …

Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design for positive change as well as conscious capitalism and the socially conscious movement.

Writing

If you don’t follow Glenn Leibowitz or listen to his podcast, you should. He blogs and broadcasts about writing and communications. Here’s a great article from Glenn on books to read to improve your writing.

8 books you must read to become a better writer via inc.com

Social enterprise

Building a business which is a force for good is the basic premise of any social enterprise. Here’s an article that addresses six (albeit broad) questions that should be answered within any social enterprise business plan.

6 questions to ask before you start a social enterprise via fast company.com

Social media

As marketers, we’re always trying to answer the big mysterious questions, like “Is content marketing worth the effort and how best to do it.” Or, “Are our social media efforts converting leads to sales?”. A few broad marketing topics are covered here in this article that reports some interesting marketing statistics too.

13 scary marketing stats you can’t ignore via business 2 community.com

Marketing communication

Some top marketers and influencers share their opinions and advice in this article. You’ll recognize names like, Michael Brenner, Joe Pulizzi and Neil Patel.

B2B and Consumer content marketing minds & advice via marketo.com

There are many great podcasts available nowadays, depending on your interests. We listen to a number of business, communication and marketing podcasts. This image which made us think of the art of podcasting. It is from Pixabay.com

K. Barker

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