Interesting or inspiring articles (perhaps a bit of both) …
Each week, we share links to a few interesting or inspiring articles we’ve come across during the previous week. They’re meant to stir your thinking about marketing, communication and graphic design for positive change as well as conscious capitalism and the socially conscious movement.
Here’s a new term from the world of conscious capitalism you may not have seen… Born Social. It’s a term being used to describe the new businesses which have put a social purpose at their core. This article outlines the three factors to watch for in the coming years which are driving this relatively new business model.
WHY EVERY ENTREPRENEUR SHOULD WANT TO SAVE THE WORLD VIA FORTUNE
A while ago we had the opportunity to re-connect with a business associate doing great things to help educate the public about important social and environmental issues. We’ve enjoyed listening to the podcast interviews and think you will too. Check out Conversation Earth… exploring our place on the planet.
CONVERSATION EARTH.ORG
At one time, mass marketing was the way businesses promoted their product or service. We can now admit that times have changed – and in a significant way! In this TED Talk, Seth Godin talks about what has replaced mass marketing due to the power of the internet. It is tribes – a human social network based on shared ideas and values.
SETH GODIN ON THE TRIBES WE LEAD VIA TED.COM
The northern lights by Jamen Percy; download from 123rf.com.
