Interesting or inspiring articles (perhaps a bit of both) … | Traditional business models have basic beliefs for attracting and retaining employees. In this TED Talk, Dan Pink explains how science has proven that traditional incentive programs may not be the best solution in many cases. We particularly enjoyed the conclusion of this talk where Dan speaks about the future of work with a focus on employee autonomy, mastery and purpose.
Interesting or inspiring articles (perhaps a bit of both) … | Marketing using social media continues to be a going concern for many companies. Measuring ROI of social media is often the greatest challenge. Here’s a great article from IABC that outlines 10 key features every social media plan should have.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a great article from IABC on the power in storytelling. It reiterates the ideas we covered in our latest blog post: Why Do We Love Stories So Much?. It also suggests how business should unleash the power of stories which are found in the organization’s heritage. A must read!
Interesting or inspiring articles (perhaps a bit of both) … | When we come across success stories of wonderful things happening to make people’s lives better in Kenya (or in Africa in general), we like to share those stories. This one is about a small, and growing, business which sells charcoal briquettes in Kibera.
Interesting or inspiring articles (perhaps a bit of both) … | Trust and cooperation… Simon Sinek describes both in his TED Talk about positive work environments. Using analogies based on comparisons with the military, his story is a moving one that will resonate with business people and leaders. We recommend you watch it.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a new term from the world of conscious capitalism you may not have seen… Born Social. It’s a term being used to describe the new businesses which have put a social purpose at their core. This article outlines the three factors to watch for in the coming years which are driving this relatively new business model.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s an inspiring story from Disney about creativity, the power of storytelling and how to promote an idea. Keep in mind that analogies can be a powerful force to use when you find yourself presenting an idea to a group who may not be focused on the same factors you are.
Interesting or inspiring articles (perhaps a bit of both) … | You’ve probably read that some of the most profitable businesses are those NOT focused on profit. There’s a good explanation on why that is in this article from the Financial Times. Equally important to purpose for an organization’s success, as Simon Caulkin explains, is “methods and measures.”
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a neat creative challenge you can follow each day for the month of February (or on your own time, I understand). It’s from CreativeLive.com and it involves doing a creative exercise each day to build better creative habits. In a creative rut? I bet these short exercises are going to help.
Interesting or inspiring articles (perhaps a bit of both) … | Have you read about the new generation titled as “Founders”? The generation encompasses anyone born after 2000 and has been described as being practical, ambitious, socially conscious and responsive to cause-related messages.” Here’s an article on how to tailor marketing and PR messages to reach this age group.
