Communication plans often include these six key components: Communication goals and objectives Target audiences Communication strategies Tactics and/or activities Evaluation tactics Budget, materials, timetable and/or task list Here we’ve customized the basic outline of a communication plan for purpose-driven organizations. And, we’ve included a central question that each component should be able to answer. Here… Read more
I often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox or my mailbox or cross my line of sight. I’m talking about promotions that seem to be begging for attention. Others seem to be screaming for attention. Most are… Read more
Interesting or inspiring articles (perhaps a bit of both)… | This week: Leadership’s primary purpose is to “concentrate on what’s right”, how to create a brand story in layman’s terms and is the workplace of the future good for our health?
Interesting or inspiring articles (perhaps a bit of both)… | This week: Survey – What leadership wants to focus on in 2019, why you should avoid your industry’s jargon at all costs and is the digital world really more convenient or made our lives easier?
Interesting or inspiring articles (perhaps a bit of both)… | This week: Why positive bottom-line financial results are possible for purpose-driven business, HR is starting to pay attention to content marketing for recruitment, and how mind-wandering can boost your creativity.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Why it’s good business practice to write stuff down, the problems with measuring the effectiveness of video content marketing and the growing movement towards purpose-driven business.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Building brand ambassadors from within your employee base, great leadership qualities for today’s successful organization and basics for marketing with video.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Tangible examples of companies making business decisions based on purpose and conscious capitalism, which comes first – employee engagement or business success and writing tips from a prolific fiction writer of our time.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Reading fiction broadens your perspective, four priorities for a successful digital strategy, and why trust in organizations is at an all-time low and what organizations, of all kinds, can do about it.
Interesting or inspiring articles (perhaps a bit of both)… | This week: CEO activism: how to make it work for your organization, more great books for your reading list and communicating results from corporate social responsibility programs.
