Interesting or inspiring articles (perhaps a bit of both) … | Organizational change is difficult and often fails because the implementation was not well thought out. Here’s a great article that outlines some of the critical elements to focus on during any corporate change. This thought resonated with us: “Culture influences an organization’s ability to deliver on its brand promise.”
Interesting or inspiring articles (perhaps a bit of both) … | Are you working hard to build your corporate brand, but feel that it’s not quite there? Here’s an interesting perspective on taking your organization’s brand to the next level. We love the succinct nature of this message: “Get real, get intentional and get clear.”
Interesting or inspiring articles (perhaps a bit of both) … | Here’s one of the best articles I’ve seen that describes the competencies a social media manager needs. Managing the digital landscape for any organization means being, as Jeff Bullas puts it, “technical, analytical, creative with a bit of project management thrown in.”
Interesting or inspiring articles (perhaps a bit of both) … | Finding the time and space for innovation in the workplace can be challenging. This article has some interesting tactics anyone can start today to boost creativity. It has some advice for senior leaders too.
Interesting or inspiring articles (perhaps a bit of both) … | There is lots of news about big data lately. Here’s an interesting article on the virtues of small data, giving us a new perspective that says big data provides a “valuable, but incomplete perspective.”
Interesting or inspiring articles (perhaps a bit of both) … | From my communication friend, Judy Gombita, an article about the evolving role of the Chief Communication Officer. I was drawn to the idea that the CCO’s role is to “help build engaged enterprises worthy of the trust of their stakeholders, and develop corporate character based around a clear sense of values.” The article has a number of interesting points and suggests that “talking less and acting more” is probably a good place to start.
Interesting or inspiring articles (perhaps a bit of both) … | Marketing using social media continues to be a going concern for many companies. Measuring ROI of social media is often the greatest challenge. Here’s a great article from IABC that outlines 10 key features every social media plan should have.
Interesting or inspiring articles (perhaps a bit of both) … | You’ve probably read that some of the most profitable businesses are those NOT focused on profit. There’s a good explanation on why that is in this article from the Financial Times. Equally important to purpose for an organization’s success, as Simon Caulkin explains, is “methods and measures.”
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a neat creative challenge you can follow each day for the month of February (or on your own time, I understand). It’s from CreativeLive.com and it involves doing a creative exercise each day to build better creative habits. In a creative rut? I bet these short exercises are going to help.
Interesting or inspiring articles (perhaps a bit of both) … | We cut our teeth in the intersecting worlds of marketing promotions and commercial printing, so this story on Pantone caught our eye. It’s a history about the most iconic colour system in the world. The standard for colour reaches far beyond the printing world to iconic brands as well as fashion. It’s become so popular, the familiar look of the Pantone chip is now being copied.
