Positive Comms +Plus for Week of 16 October 2017
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.
They say everyone has a story … Communication for Positive Change embodies a new vision. For you to better understand how I arrived at where I am today, this is part of my story. The recipe that is Communication for Positive Change is made up of: Flexibility: Nine cities and counting … I’ve relocated my… Read more
Interesting or inspiring articles (perhaps a bit of both)… | The military can teach business leaders a lot about leadership and communication. Stanley McChrystal is one of those inspiring leaders. In his TED Talk, he explains his beliefs about the positive effects of sharing information, good communication and leadership. It’s an inspiring six-minute presentation.
A wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good and less harm. At the centre of this activity is the focus on a higher purpose. What is Purpose? Organizations with a higher purpose have answered two important questions related to their mission:… Read more
The first belief in the up-and-coming movement towards conscious capitalism is having a “higher purpose.” (From Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia). We know that organizations with a higher purpose have worked through the process of answering these two important questions: What purpose does your organization serve?… Read more
The fields of marketing and corporate communication have been transformed forever. Tried-and-true strategies don’t work so well anymore. And while technology has influenced this transformation, it’s not the only controlling factor. Changes in consumer attitudes and behaviours have also influenced how we get our organization’s voice to be heard. And there’s more … There’s another up-and-coming… Read more
Interesting or inspiring articles (perhaps a bit of both) … | While this article is mostly targeted towards fiction writers, there is some great advice here for those of us who write non-fiction. Authors like Stephen King and J.K. Rowling are quoted.
Interesting or inspiring articles (perhaps a bit of both) … | It’s probable that we’ve all read enough articles on how to manage social media programs, but we’ve not come across this type of advice all in one spot before. This article covers the what-if scenarios of social media marketing. There’s some good advice here on what to do in different situations.
Interesting or inspiring articles (perhaps a bit of both) … | It’s time again to share one of the inspiring TED Talks we’ve come across. And this talk should not disappoint! It’s about re-engineering a sustainable business with the promise to, “Take nothing. Do no harm.” We think you’ll enjoy it.
Our regular updates have been put on hold the past number of weeks because of a trans-continental move which disrupted our workflow…