Interesting or inspiring articles (perhaps a bit of both)… | The future of work will be quite different from what we experience today, if the predictions come true (and we believe they will to varying degrees). CSR programs will need to adapt to the new workforce. This article outlines some of the changes coming to CSR.
A wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good and less harm. At the centre of this activity is the focus on a higher purpose. What is Purpose? Organizations with a higher purpose have answered two important questions related to their mission:… Read more
Interesting or inspiring articles (perhaps a bit of both) … | The “use of visual content is on the rise as our attention spans shrink.” Here’s a great resource – with data, trends and statistics – on the benefits of using visuals in your marketing and communication programs. The information is gathered in a number of infographics, but the resources are well labelled for easy navigation.
The first belief in the up-and-coming movement towards conscious capitalism is having a “higher purpose.” (From Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia). We know that organizations with a higher purpose have worked through the process of answering these two important questions: What purpose does your organization serve?… Read more
The fields of marketing and corporate communication have been transformed forever. Tried-and-true strategies don’t work so well anymore. And while technology has influenced this transformation, it’s not the only controlling factor. Changes in consumer attitudes and behaviours have also influenced how we get our organization’s voice to be heard. And there’s more … There’s another up-and-coming… Read more
Interesting or inspiring articles (perhaps a bit of both) … | From Organization Unbound (http://organizationunbound.org/) is a great compilation of videos which “challenges us to pay closer attention to the link between an organization’s social purpose and how that purpose is lived inside the organization on a daily basis.” We think you’ll find the video inspiring.
Interesting or inspiring articles (perhaps a bit of both) … | We’ve started a Meetup group in Ottawa… Communication for Positive Social Impact and at our second meeting we discussed useful workshops and conferences for the social enterprise. Here’s a link to our resource list.
Interesting or inspiring articles (perhaps a bit of both) … | If you follow the subject areas of conscious capitalism and social entrepreneurs, you’ve likely heard of TOMS shoes. TOMS is a hugely successful company which operates with the one-for-one model of conscious capitalism (for each pair of shoes the company sells, a pair is given to someone in a third-world country). Now, the founder, Blake Mycoskie, has started a new venture.
Our regular updates have been put on hold the past number of weeks because of a trans-continental move which disrupted our workflow…
Interesting or inspiring articles (perhaps a bit of both) … | At one time, it was difficult to target why some content went viral while other content did not. Recent research shows that viral content is popular because of the emotions it evokes. And, as this article talks about: “… it is not a matter of luck, as was previously thought, but rather is a matter of creating a powerful emotional experience.”
