Positive Comms +Plus for the Week of 29 May 2017
Interesting or inspiring articles (perhaps a bit of both) … | The summer reading lists are out and here’s one list for you if your work focuses mostly on marketing and business development.
Posts Tagged: Conscious marketing
Positive Comms +Plus for the Week of 17 April 2017
Interesting or inspiring articles (perhaps a bit of both) … | A status update and review of Simon Sinek’s book: Start With Why… Love this passage from the book: “What if the next time someone asks, ‘Who’s your competition?’ we replied, ‘No idea.'” Words to live by.
How to Align Communication with Social Purpose: 10 Questions to Explore
The first belief in the up-and-coming movement towards conscious capitalism is having a “higher purpose.” (From Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia). We know that organizations with a higher purpose have worked through the process of answering these two important questions: What purpose does your organization serve?… Read more
Is Your Business Ready to Ride the Tidal Wave for Positive Change?
The fields of marketing and corporate communication have been transformed forever. Tried-and-true strategies don’t work so well anymore. And while technology has influenced this transformation, it’s not the only controlling factor. Changes in consumer attitudes and behaviours have also influenced how we get our organization’s voice to be heard. And there’s more … There’s another up-and-coming… Read more
Positive Comms +Plus for the Week of 7 November 2016
Interesting or inspiring articles (perhaps a bit of both) … | We’ve started a Meetup group in Ottawa… Communication for Positive Social Impact and at our second meeting we discussed useful workshops and conferences for the social enterprise. Here’s a link to our resource list.
Positive Comms +Plus for the Week of 31 October 2016
Interesting or inspiring articles (perhaps a bit of both) … | We’ve started a Meetup group in Ottawa… Communication for Positive Social Impact and at our first meeting we discussed useful books and resources which have shaped our recent project work and thinking in the social enterprise space. Here’s a link to our resource list.
Positive Comms +Plus for the Week of 24 October 2016
Interesting or inspiring articles (perhaps a bit of both) … | It’s probable that we’ve all read enough articles on how to manage social media programs, but we’ve not come across this type of advice all in one spot before. This article covers the what-if scenarios of social media marketing. There’s some good advice here on what to do in different situations.
Positive Comms +Plus for the Week of 10 October 2016
Interesting or inspiring articles (perhaps a bit of both) … | It’s becoming clear that social enterprises cannot solve all the problems we face. Partnerships with the private sector are becoming more common – and are often built on a large scale. Here’s a great article which describes some large-scale projects in a case study format.
Positive Comms +Plus for the Week of 3 October 2016
Interesting or inspiring articles (perhaps a bit of both) … | The more we read about content marketing, the more we sense that communicators haven’t quite figured out the magic formula for success. (We’d like to believe it’s because there is no silver bullet to marketing success. Instead, success can be based on a clear, focused and disciplined approach to communications).
Positive Comms +Plus for the Week of 6 June 2016
Interesting or inspiring articles (perhaps a bit of both)… | SEO can be confusing and often hard to keep track of because the rules for search are always changing. This article does a good job of describing some of the mystery surrounding SEO in layman’s terms. It also covers one principle we strongly believe in… don’t get hung up on the numbers.
Communication Management Professional (CMP)
**Certified as a Communication Management Professional (CMP) by the International Association of Business Communicators (IABC).**
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