Positive Comms +Plus for Week of 16 October 2017
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.
Posts Tagged: Content marketing
Positive Comms +Plus for Week of 2 October 2017
Interesting or inspiring articles (perhaps a bit of both)… | We stumbled upon this article recently about the positive impact photography and illustration can have on your content marketing strategy. Some very good tips indeed!
Positive Comms +Plus for Week of 18 September 2017
Interesting or inspiring articles (perhaps a bit of both)… | If your organization is focused on purpose, as many are these days, this article does a great job of describing how the purpose has to be more than a set of values printed on a wall. Purpose must be a “marriage of purpose, values and habits.”
Positive Comms +Plus for Week of 28 August 2017
Interesting or inspiring articles (perhaps a bit of both)… | Do you ever wonder what is the best way to come up with story ideas for your content marketing programs? Listen to your customers or clients. This article outlines some simple tips and tactics. It’s a quick read.
Positive Comms +Plus for Week of 7 August 2017
Interesting or inspiring articles (perhaps a bit of both)… | When you’re working with social media, and we have no doubt you’re managing several accounts at once, you probably wonder what the optimal length is for content like tweets, blog articles and Facebook posts.
Positive Comms +Plus for Week of 24 July 2017
Interesting or inspiring articles (perhaps a bit of both)… | The future of work will be quite different from what we experience today, if the predictions come true (and we believe they will to varying degrees). CSR programs will need to adapt to the new workforce. This article outlines some of the changes coming to CSR.
Positive Comms +Plus For Week of 10 July 2017
Interesting or inspiring articles (perhaps a bit of both)… | The military can teach business leaders a lot about leadership and communication. Stanley McChrystal is one of those inspiring leaders. In his TED Talk, he explains his beliefs about the positive effects of sharing information, good communication and leadership. It’s an inspiring six-minute presentation.
Positive Comms +Plus for Week of 26 June 2017
Interesting or inspiring articles (perhaps a bit of both) … | Wondering what format is best for communicating with your audience? The answer lies in how our brains process information. Here’s a great infographic explaining the science. Apparently graphic content creates a “memorable” impression (good to know).
Taking Stock of Conscious Communication: A 19-question Scorecard
A wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good and less harm. At the centre of this activity is the focus on a higher purpose. What is Purpose? Organizations with a higher purpose have answered two important questions related to their mission:… Read more
Positive Comms +Plus for Week of 12 June 2017
Interesting or inspiring articles (perhaps a bit of both) … | The “use of visual content is on the rise as our attention spans shrink.” Here’s a great resource – with data, trends and statistics – on the benefits of using visuals in your marketing and communication programs. The information is gathered in a number of infographics, but the resources are well labelled for easy navigation.
Communication Management Professional (CMP)
**Certified as a Communication Management Professional (CMP) by the International Association of Business Communicators (IABC).**
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