Interesting or inspiring articles (perhaps a bit of both) … | If you follow the subject areas of conscious capitalism and social entrepreneurs, you’ve likely heard of TOMS shoes. TOMS is a hugely successful company which operates with the one-for-one model of conscious capitalism (for each pair of shoes the company sells, a pair is given to someone in a third-world country). Now, the founder, Blake Mycoskie, has started a new venture.
Interesting or inspiring articles (perhaps a bit of both) … | It seems content continues to be king these days. And, it’s easy to get overwhelmed by all the suggestions on how to do content marketing effectively. We suggest a clear and focused communication plan centered around corporate purpose; start there and then read this article which makes some great suggestions on managing your content marketing program.
Interesting or inspiring articles (perhaps a bit of both) … | There is a lot happening in the world of corporate social responsibility, or CSR, including questions about its meaning and what its future strategic focus should be. This is an interesting article that addresses some of those questions and presents the idea that CSR should begin to have more of a human focus and less of a corporate one.
Interesting or inspiring articles (perhaps a bit of both) … | At one time, it was difficult to target why some content went viral while other content did not. Recent research shows that viral content is popular because of the emotions it evokes. And, as this article talks about: “… it is not a matter of luck, as was previously thought, but rather is a matter of creating a powerful emotional experience.”
Interesting or inspiring articles (perhaps a bit of both) … | Have you been following the news about the changes Facebook is making to its Trending Topics news feed? Trending Topics will now be based on what Facebook’s 1.6 billion users are talking about and sharing and not what traditional news outlets are publishing as news. Should we be paying more attention to brand ambassadors who can promote our cause and purpose? What do these changes mean for your organization?
Interesting or inspiring articles (perhaps a bit of both) … | If you’ve wondered about the value of spending your non-profit resources on social media, including Twitter, here’s a great article on how to apply its use with good return on your investment. The article describes a targeted application of social media alongside other communication channels.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s one of the best articles I’ve seen that describes the competencies a social media manager needs. Managing the digital landscape for any organization means being, as Jeff Bullas puts it, “technical, analytical, creative with a bit of project management thrown in.”
Interesting or inspiring articles (perhaps a bit of both) … | Finding the time and space for innovation in the workplace can be challenging. This article has some interesting tactics anyone can start today to boost creativity. It has some advice for senior leaders too.
Interesting or inspiring articles (perhaps a bit of both) … | From my communication friend, Judy Gombita, an article about the evolving role of the Chief Communication Officer. I was drawn to the idea that the CCO’s role is to “help build engaged enterprises worthy of the trust of their stakeholders, and develop corporate character based around a clear sense of values.” The article has a number of interesting points and suggests that “talking less and acting more” is probably a good place to start.
Interesting or inspiring articles (perhaps a bit of both) … | Marketing using social media continues to be a going concern for many companies. Measuring ROI of social media is often the greatest challenge. Here’s a great article from IABC that outlines 10 key features every social media plan should have.
