Interesting or inspiring articles (perhaps a bit of both) … | Here’s a great article from IABC on the power in storytelling. It reiterates the ideas we covered in our latest blog post: Why Do We Love Stories So Much?. It also suggests how business should unleash the power of stories which are found in the organization’s heritage. A must read!
Interesting or inspiring articles (perhaps a bit of both) … | You’ve probably read that some of the most profitable businesses are those NOT focused on profit. There’s a good explanation on why that is in this article from the Financial Times. Equally important to purpose for an organization’s success, as Simon Caulkin explains, is “methods and measures.”
Interesting or inspiring articles (perhaps a bit of both) … | Have you read about the new generation titled as “Founders”? The generation encompasses anyone born after 2000 and has been described as being practical, ambitious, socially conscious and responsive to cause-related messages.” Here’s an article on how to tailor marketing and PR messages to reach this age group.
Interesting or inspiring articles (perhaps a bit of both) … | Corporate blogging is an effective marketing tactic if managed properly. There are lots of factors to consider–besides the actual writing of posts–and this article does a great job of summarizing what it takes to have a corporate blog that generates business.
I was in Toronto, Canada recently for the Association of Fundraising Professionals 2015 Congress. Congress is an annual conference of (mostly) fundraisers who gather to learn and collaborate. As a communicator and marketer, my goal in attending was to get a sense of the challenges these not-for-profit* (social profit) organizations are facing. Pick an Industry…… Read more
Interesting or inspiring articles (perhaps a bit of both) … | This article on employee engagement covers a range of topics including why it’s a good idea that all employees be given a liveable wage, and also delves into the idea that workers and businesses should understand and embrace their social purpose. This article is a bit on the longish side, but it’s worth the time spent reading it.
Interesting or inspiring articles (perhaps a bit of both) … plus what I’m reading right now | There is much talk these days surrounding the idea that CSR needs a serious facelift. The belief is that it’s an outdated system in which companies continue to maximize profit and give back only a small portion of their profits (mostly with the aim of improving PR exposure). This article talks about the idea that the system will not solve our present-day problems and suggests that CSR move away from being a cost centre and become a value centre instead.
