Interesting or inspiring articles (perhaps a bit of both)… | This week: Building brand ambassadors from within your employee base, great leadership qualities for today’s successful organization and basics for marketing with video.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Tangible examples of companies making business decisions based on purpose and conscious capitalism, which comes first – employee engagement or business success and writing tips from a prolific fiction writer of our time.
Interesting or inspiring articles (perhaps a bit of both)… | This week: CEO activism: how to make it work for your organization, more great books for your reading list and communicating results from corporate social responsibility programs.
Interesting or inspiring articles (perhaps a bit of both)… | This week: Another article on the benefits of reading, a review of Edelman’s Digital Trends report for 2018, reasons for choosing face-to-face communication over all other forms, the key to creativity and how to create high-quality, high-performing content.
Interesting or inspiring articles (perhaps a bit of both)… | This week: History of content marketing including brand case studies, creating positive organizational culture by starting with marketing functions, trends we’ll see for content marketing in 2018, popular content marketing tactics that attract links and the link between reading and knowledge as it applies to corporate communication.
Interesting or inspiring articles (perhaps a bit of both)…| The science of colour is fascinating! The theories behind the use of colour for brands is also intriguing and always evolving, so we couldn’t pass on this great article from Quartz about the Pantone colour system.
Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.
Interesting or inspiring articles (perhaps a bit of both)… | We stumbled upon this article recently about the positive impact photography and illustration can have on your content marketing strategy. Some very good tips indeed!
Interesting or inspiring articles (perhaps a bit of both)… | Do you ever wonder what is the best way to come up with story ideas for your content marketing programs? Listen to your customers or clients. This article outlines some simple tips and tactics. It’s a quick read.
Interesting or inspiring articles (perhaps a bit of both)… | The future of work will be quite different from what we experience today, if the predictions come true (and we believe they will to varying degrees). CSR programs will need to adapt to the new workforce. This article outlines some of the changes coming to CSR.
