Positive Comms +Plus for Week of 30 October 2017
Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.
Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.
Interesting or inspiring articles (perhaps a bit of both)… | We stumbled upon this article recently about the positive impact photography and illustration can have on your content marketing strategy. Some very good tips indeed!
Interesting or inspiring articles (perhaps a bit of both)… | Do you ever wonder what is the best way to come up with story ideas for your content marketing programs? Listen to your customers or clients. This article outlines some simple tips and tactics. It’s a quick read.
Interesting or inspiring articles (perhaps a bit of both)… | The future of work will be quite different from what we experience today, if the predictions come true (and we believe they will to varying degrees). CSR programs will need to adapt to the new workforce. This article outlines some of the changes coming to CSR.
Interesting or inspiring articles (perhaps a bit of both) … | A status update and review of Simon Sinek’s book: Start With Why… Love this passage from the book: “What if the next time someone asks, ‘Who’s your competition?’ we replied, ‘No idea.'” Words to live by.
Interesting or inspiring articles (perhaps a bit of both) … | If you don’t follow Glenn Leibowitz or listen to his podcast, you should. He blogs and broadcasts about writing and communications. Here’s another great article from Glenn on how to improve your writing. The article has some great tips and advice. It’s also a quick read.
Interesting or inspiring articles (perhaps a bit of both) … | From the International Association of Business Communicators (IABC) is a synopsis of a presentation which was made at this year’s international conference. It’s about the digital transformation taking place in our organization’s. While some information is not new, there’s a great list of “14 questions for the new digital workplace” addressing internal and external communications.
Interesting or inspiring articles (perhaps a bit of both) … | Have you been following the news about the changes Facebook is making to its Trending Topics news feed? Trending Topics will now be based on what Facebook’s 1.6 billion users are talking about and sharing and not what traditional news outlets are publishing as news. Should we be paying more attention to brand ambassadors who can promote our cause and purpose? What do these changes mean for your organization?
Interesting or inspiring articles (perhaps a bit of both) … | Traditional business models have basic beliefs for attracting and retaining employees. In this TED Talk, Dan Pink explains how science has proven that traditional incentive programs may not be the best solution in many cases. We particularly enjoyed the conclusion of this talk where Dan speaks about the future of work with a focus on employee autonomy, mastery and purpose.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a new term from the world of conscious capitalism you may not have seen… Born Social. It’s a term being used to describe the new businesses which have put a social purpose at their core. This article outlines the three factors to watch for in the coming years which are driving this relatively new business model.