Positive Comms +Plus for Week of 30 October 2017
Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.
Posts Tagged: Marketing communication
Positive Comms +Plus for Week of 18 September 2017
Interesting or inspiring articles (perhaps a bit of both)… | If your organization is focused on purpose, as many are these days, this article does a great job of describing how the purpose has to be more than a set of values printed on a wall. Purpose must be a “marriage of purpose, values and habits.”
This is Personal: The Making of Communication for Positive Change
They say everyone has a story … Communication for Positive Change embodies a new vision. For you to better understand how I arrived at where I am today, this is part of my story. The recipe that is Communication for Positive Change is made up of: Flexibility: Nine cities and counting … I’ve relocated my… Read more
Positive Comms +Plus For Week of 10 July 2017
Interesting or inspiring articles (perhaps a bit of both)… | The military can teach business leaders a lot about leadership and communication. Stanley McChrystal is one of those inspiring leaders. In his TED Talk, he explains his beliefs about the positive effects of sharing information, good communication and leadership. It’s an inspiring six-minute presentation.
Taking Stock of Conscious Communication: A 19-question Scorecard
A wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good and less harm. At the centre of this activity is the focus on a higher purpose. What is Purpose? Organizations with a higher purpose have answered two important questions related to their mission:… Read more
Positive Comms +Plus for Week of 12 June 2017
Interesting or inspiring articles (perhaps a bit of both) … | The “use of visual content is on the rise as our attention spans shrink.” Here’s a great resource – with data, trends and statistics – on the benefits of using visuals in your marketing and communication programs. The information is gathered in a number of infographics, but the resources are well labelled for easy navigation.
Positive Comms +Plus for Week of 5 June 2017
Interesting or inspiring articles (perhaps a bit of both) … | Mark Zuckerberg gave the commencement speech at Harvard recently. He used the ‘rule of three’ in his presentation. A format Steve Jobs also used. Here’s a great article on how to bring clarity and focus to your next presentation.
Positive Comms +Plus for the Week of 29 May 2017
Interesting or inspiring articles (perhaps a bit of both) … | The summer reading lists are out and here’s one list for you if your work focuses mostly on marketing and business development.
Positive Comms +Plus for the Week of 17 April 2017
Interesting or inspiring articles (perhaps a bit of both) … | A status update and review of Simon Sinek’s book: Start With Why… Love this passage from the book: “What if the next time someone asks, ‘Who’s your competition?’ we replied, ‘No idea.'” Words to live by.
How to Align Communication with Social Purpose: 10 Questions to Explore
The first belief in the up-and-coming movement towards conscious capitalism is having a “higher purpose.” (From Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia). We know that organizations with a higher purpose have worked through the process of answering these two important questions: What purpose does your organization serve?… Read more
Communication Management Professional (CMP)
**Certified as a Communication Management Professional (CMP) by the International Association of Business Communicators (IABC).**
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