The fields of marketing and corporate communication have been transformed forever. Tried-and-true strategies don’t work so well anymore. And while technology has influenced this transformation, it’s not the only controlling factor. Changes in consumer attitudes and behaviours have also influenced how we get our organization’s voice to be heard. And there’s more … There’s another up-and-coming… Read more
Interesting or inspiring articles (perhaps a bit of both) … | If you don’t follow Glenn Leibowitz or listen to his podcast, you should. He blogs and broadcasts about writing and communications. Here’s a great article from Glenn on books to read to improve your writing.
Interesting or inspiring articles (perhaps a bit of both) … | We know that successful content is closely tied to creative design and we are always interested in what others are talking about when it comes to both these topics. This article caught our attention for its simplistic explanation of how writers can improve their work by following a few basic design principles.
Interesting or inspiring articles (perhaps a bit of both) … | From the International Association of Business Communicators (IABC) is a synopsis of a presentation which was made at this year’s international conference. It’s about the digital transformation taking place in our organization’s. While some information is not new, there’s a great list of “14 questions for the new digital workplace” addressing internal and external communications.
Interesting or inspiring articles (perhaps a bit of both) … | From Organization Unbound (http://organizationunbound.org/) is a great compilation of videos which “challenges us to pay closer attention to the link between an organization’s social purpose and how that purpose is lived inside the organization on a daily basis.” We think you’ll find the video inspiring.
Interesting or inspiring articles (perhaps a bit of both) … | We’ve started a Meetup group in Ottawa… Communication for Positive Social Impact and at our first meeting we discussed useful books and resources which have shaped our recent project work and thinking in the social enterprise space. Here’s a link to our resource list.
Interesting or inspiring articles (perhaps a bit of both) … | It’s time again to share one of the inspiring TED Talks we’ve come across. And this talk should not disappoint! It’s about re-engineering a sustainable business with the promise to, “Take nothing. Do no harm.” We think you’ll enjoy it.
Interesting or inspiring articles (perhaps a bit of both) … | The more we read about content marketing, the more we sense that communicators haven’t quite figured out the magic formula for success. (We’d like to believe it’s because there is no silver bullet to marketing success. Instead, success can be based on a clear, focused and disciplined approach to communications).
Interesting or inspiring articles (perhaps a bit of both) … | The days of bronze, silver and gold corporate sponsorship proposals are long gone. Today, the “sponsorship proposal is no proposal at all.” If your work involves getting corporate sponsors for your organization, event or not-for-profit, we encourage you to watch Chris Baylis’s presentation.
Interesting or inspiring articles (perhaps a bit of both) … | There is a lot happening in the world of corporate social responsibility, or CSR, including questions about its meaning and what its future strategic focus should be. This is an interesting article that addresses some of those questions and presents the idea that CSR should begin to have more of a human focus and less of a corporate one.
