Interesting or inspiring articles (perhaps a bit of both) … | Have you read about the new generation titled as “Founders”? The generation encompasses anyone born after 2000 and has been described as being practical, ambitious, socially conscious and responsive to cause-related messages.” Here’s an article on how to tailor marketing and PR messages to reach this age group.
Interesting or inspiring articles (perhaps a bit of both) … | For all you linguistic lovers out there, here’s an interesting article on the history of using “ou” in spelling versus just “o”. The rule is very top-of-mind when you’re working cross-border between Canada and the U.S., so this article caught our attention. It’s a quick read.
Interesting or inspiring articles (perhaps a bit of both) … | “Humanizing leadership,” “promoting transparency” and “cultivating dialogue” are three great reasons for having a content marketing strategy that communicates directly with employees. This article does a great job of describing these benefits in the simplest of terms.
Interesting or inspiring articles (perhaps a bit of both) … | Corporate blogging is an effective marketing tactic if managed properly. There are lots of factors to consider–besides the actual writing of posts–and this article does a great job of summarizing what it takes to have a corporate blog that generates business.
Interesting or inspiring articles (perhaps a bit of both) … | Keeping pace with changes in social media is difficult at the best of times, never mind having to predict what may be around the next corner. Here’s a quick read about what is trending in social media for 2016.
I was in Toronto, Canada recently for the Association of Fundraising Professionals 2015 Congress. Congress is an annual conference of (mostly) fundraisers who gather to learn and collaborate. As a communicator and marketer, my goal in attending was to get a sense of the challenges these not-for-profit* (social profit) organizations are facing. Pick an Industry…… Read more
Interesting or inspiring articles (perhaps a bit of both) … plus what I’m reading right now | There is much talk these days surrounding the idea that CSR needs a serious facelift. The belief is that it’s an outdated system in which companies continue to maximize profit and give back only a small portion of their profits (mostly with the aim of improving PR exposure). This article talks about the idea that the system will not solve our present-day problems and suggests that CSR move away from being a cost centre and become a value centre instead.
