Interesting or inspiring articles (perhaps a bit of both)… | This week: Why positive bottom-line financial results are possible for purpose-driven business, HR is starting to pay attention to content marketing for recruitment, and how mind-wandering can boost your creativity.
Interesting or inspiring articles (perhaps a bit of both)… | This week: CEO activism: how to make it work for your organization, more great books for your reading list and communicating results from corporate social responsibility programs.
Interesting or inspiring articles (perhaps a bit of both)…| The science of colour is fascinating! The theories behind the use of colour for brands is also intriguing and always evolving, so we couldn’t pass on this great article from Quartz about the Pantone colour system.
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.
Interesting or inspiring articles (perhaps a bit of both)… | The future of work will be quite different from what we experience today, if the predictions come true (and we believe they will to varying degrees). CSR programs will need to adapt to the new workforce. This article outlines some of the changes coming to CSR.
Interesting or inspiring articles (perhaps a bit of both) … | The “use of visual content is on the rise as our attention spans shrink.” Here’s a great resource – with data, trends and statistics – on the benefits of using visuals in your marketing and communication programs. The information is gathered in a number of infographics, but the resources are well labelled for easy navigation.
Interesting or inspiring articles (perhaps a bit of both) … | While this article is mostly targeted towards fiction writers, there is some great advice here for those of us who write non-fiction. Authors like Stephen King and J.K. Rowling are quoted.
Interesting or inspiring articles (perhaps a bit of both) … | If you don’t follow Glenn Leibowitz or listen to his podcast, you should. He blogs and broadcasts about writing and communications. Here’s another great article from Glenn on how to improve your writing. The article has some great tips and advice. It’s also a quick read.
Interesting or inspiring articles (perhaps a bit of both) … | If you don’t follow Glenn Leibowitz or listen to his podcast, you should. He blogs and broadcasts about writing and communications. Here’s a great article from Glenn on books to read to improve your writing.
Interesting or inspiring articles (perhaps a bit of both) … | We know that successful content is closely tied to creative design and we are always interested in what others are talking about when it comes to both these topics. This article caught our attention for its simplistic explanation of how writers can improve their work by following a few basic design principles.
