Interesting or inspiring articles (perhaps a bit of both)… | When you’re working with social media, and we have no doubt you’re managing several accounts at once, you probably wonder what the optimal length is for content like tweets, blog articles and Facebook posts.
Interesting or inspiring articles (perhaps a bit of both) … | Wondering what format is best for communicating with your audience? The answer lies in how our brains process information. Here’s a great infographic explaining the science. Apparently graphic content creates a “memorable” impression (good to know).
Interesting or inspiring articles (perhaps a bit of both) … | If you don’t follow Glenn Leibowitz or listen to his podcast, you should. He blogs and broadcasts about writing and communications. Here’s a great article from Glenn on books to read to improve your writing.
Interesting or inspiring articles (perhaps a bit of both) … | We know that successful content is closely tied to creative design and we are always interested in what others are talking about when it comes to both these topics. This article caught our attention for its simplistic explanation of how writers can improve their work by following a few basic design principles.
Interesting or inspiring articles (perhaps a bit of both) … | From the International Association of Business Communicators (IABC) is a synopsis of a presentation which was made at this year’s international conference. It’s about the digital transformation taking place in our organization’s. While some information is not new, there’s a great list of “14 questions for the new digital workplace” addressing internal and external communications.
Interesting or inspiring articles (perhaps a bit of both) … | We’ve started a Meetup group in Ottawa… Communication for Positive Social Impact and at our first meeting we discussed useful books and resources which have shaped our recent project work and thinking in the social enterprise space. Here’s a link to our resource list.
Interesting or inspiring articles (perhaps a bit of both) … | It’s probable that we’ve all read enough articles on how to manage social media programs, but we’ve not come across this type of advice all in one spot before. This article covers the what-if scenarios of social media marketing. There’s some good advice here on what to do in different situations.
Interesting or inspiring articles (perhaps a bit of both) … | It’s becoming clear that social enterprises cannot solve all the problems we face. Partnerships with the private sector are becoming more common – and are often built on a large scale. Here’s a great article which describes some large-scale projects in a case study format.
Interesting or inspiring articles (perhaps a bit of both) … | The more we read about content marketing, the more we sense that communicators haven’t quite figured out the magic formula for success. (We’d like to believe it’s because there is no silver bullet to marketing success. Instead, success can be based on a clear, focused and disciplined approach to communications).
Interesting or inspiring articles (perhaps a bit of both) … | The days of bronze, silver and gold corporate sponsorship proposals are long gone. Today, the “sponsorship proposal is no proposal at all.” If your work involves getting corporate sponsors for your organization, event or not-for-profit, we encourage you to watch Chris Baylis’s presentation.
