Interesting or inspiring articles (perhaps a bit of both) … | Marketing using social media continues to be a going concern for many companies. Measuring ROI of social media is often the greatest challenge. Here’s a great article from IABC that outlines 10 key features every social media plan should have.
Interesting or inspiring articles (perhaps a bit of both) … | Have you read about the new generation titled as “Founders”? The generation encompasses anyone born after 2000 and has been described as being practical, ambitious, socially conscious and responsive to cause-related messages.” Here’s an article on how to tailor marketing and PR messages to reach this age group.
Interesting or inspiring articles (perhaps a bit of both) … | “Humanizing leadership,” “promoting transparency” and “cultivating dialogue” are three great reasons for having a content marketing strategy that communicates directly with employees. This article does a great job of describing these benefits in the simplest of terms.
Interesting or inspiring articles (perhaps a bit of both) … | Keeping pace with changes in social media is difficult at the best of times, never mind having to predict what may be around the next corner. Here’s a quick read about what is trending in social media for 2016.
Interesting or inspiring articles (perhaps a bit of both) … | Here’s a great summary of the conscious capitalism model for business; it’s worth reading. It’s a Q&A with Whole Foods founder John Mackey about the four pillars of conscious capitalism. In the interview he explains how the model can benefit all stakeholders.
Interesting or inspiring articles (perhaps a bit of both) … | This article on employee engagement covers a range of topics including why it’s a good idea that all employees be given a liveable wage, and also delves into the idea that workers and businesses should understand and embrace their social purpose. This article is a bit on the longish side, but it’s worth the time spent reading it.
