Positive Comms +Plus for Week of 30 October 2017
Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.
Interesting or inspiring articles (perhaps a bit of both)… | Here’s an excellent article that outlines the struggles marketers experience with content marketing and how to overcome those challenges.
Interesting or inspiring articles (perhaps a bit of both)… | Here are some predictions on content marketing from a business-to-business sales perspective. Thought leadership is extensively covered.
Interesting or inspiring articles (perhaps a bit of both)… | We stumbled upon this article recently about the positive impact photography and illustration can have on your content marketing strategy. Some very good tips indeed!
Interesting or inspiring articles (perhaps a bit of both)… | Do you ever wonder what is the best way to come up with story ideas for your content marketing programs? Listen to your customers or clients. This article outlines some simple tips and tactics. It’s a quick read.
Interesting or inspiring articles (perhaps a bit of both)… | When you’re working with social media, and we have no doubt you’re managing several accounts at once, you probably wonder what the optimal length is for content like tweets, blog articles and Facebook posts.
Interesting or inspiring articles (perhaps a bit of both) … | Wondering what format is best for communicating with your audience? The answer lies in how our brains process information. Here’s a great infographic explaining the science. Apparently graphic content creates a “memorable” impression (good to know).
Interesting or inspiring articles (perhaps a bit of both) … | The “use of visual content is on the rise as our attention spans shrink.” Here’s a great resource – with data, trends and statistics – on the benefits of using visuals in your marketing and communication programs. The information is gathered in a number of infographics, but the resources are well labelled for easy navigation.
Interesting or inspiring articles (perhaps a bit of both) … | Mark Zuckerberg gave the commencement speech at Harvard recently. He used the ‘rule of three’ in his presentation. A format Steve Jobs also used. Here’s a great article on how to bring clarity and focus to your next presentation.
Interesting or inspiring articles (perhaps a bit of both) … | While this article is mostly targeted towards fiction writers, there is some great advice here for those of us who write non-fiction. Authors like Stephen King and J.K. Rowling are quoted.
Interesting or inspiring articles (perhaps a bit of both) … | If you don’t follow Glenn Leibowitz or listen to his podcast, you should. He blogs and broadcasts about writing and communications. Here’s another great article from Glenn on how to improve your writing. The article has some great tips and advice. It’s also a quick read.